The Bohemian Market

Over the past weekend, Consuul took part in the Bohemian Marketplace at our Downtown location - The Industry Showroom. There were several clothing lines, fashion designers, jewelers, artists, performers, and local DJs that helped make this event a huge success. Other than the standard in-house brands (such as Consuul, JOJO Electro, Popular Naughty, and Brit boy), there were several international brands in the building, such as Fidelity and True Religion. Between the different exhibitors, you could find anything from designer jeans to handbags and even dresses. There were also several cool products such as screen printed glasses and custom MP3 players.

The event turned out to be a huge success and a lot of fun! Our production team set up a screen press on the sidewalk of Sixth Avenue and had a live screen printing exhibit! We made shirts for the event and shirts for one of our featured artists, Cory Schnitzer, whose artwork was on display at the event. We also had artist and Consuul team member Jonny Alexander painting live for people to watch. Jonny displayed his work at the Marketplace while explaining the art of screen printing to locals on 6th Avenue.

The next Bohemian Marketplace will be Saturday January 22nd. We still have a lot of cool products from this past weekend and will be getting more new gear in the new year. Come by and check it out 345 Sixth Avenue, San Diego 92101.

Enjoy your holidays!

-The Consuul Family

Starry Eyed Music Blowing Up in 2011!

If you haven't heard of Starry Eyed Music yet, then it might be time to update your iPod and your social life! Starry Eyed Music is an artist management company featuring some of the best DJs and Producers from San Diego, San Francisco, Orange County, Las Vegas, and beyond! Check out some of these hot spots where they hold weekly residencies:

-Fridays at Stingaree w/ Jon Dadon, DJRi & other SEM DJs rotating weekly

-Saturdays at Ivy (@ Andaz Hotel) with Erik Till & DJRi

-Saturdays at Onyx w/ Jon Dadon

-1st, 3rd, 5th Saturdays of the month DJ Kurch at Stingaree

-Sundays at 207 w/ DJ Kurch

-Wednesdays at La Puerta w/ DJ Kurch

-DJ Schoeny 2 Fridays/month at Sidebar

-Al Squared every other Sunday Night at Sharkeez Hermosa Beach

Starry Eyed Music has been making strides in 2010 to be one of the most recognizable names in the industry, and shows no signs of slowing down in 2011! An entire ball room at the Hard Rock Hotel San Diego is being taken over by Starry Eyed Music for New Year's Eve 2011! Also featuring world renowned artists such as Robbie Rivera, Chris Garcia, Tony Arzadon, and more in the rest of the Hotel for this epic night! Check out this link for tickets, VIP, and more info ---> http://starryeyedmusic.com/events/nye2011

Make sure to mark your calendar for the Starry Eyed Music 2 Year Anniversary Party and Consuul Fashion Show on January 28th, 2011! And get excited for some new Starry Eyed Music apparel in 2011!

www.StarryEyed Music.com

Featured Artists in 2011

In the new year, Consuul clothing will be shifting its focus from creating logo-based designs that promote our printing company, to producing collaborative clothing lines that feature artists from California. In the beginning stages, we will be working with a group of 5 artists that have inspired Consuul and aided in the success of our printing company. These clothing lines will be for sale at our downtown boutique, on our website, and special events that we host. The featured artists will showcase their talents at our various events and online through different mediums. Be sure to check out the NEW featured artist section on our website, and stay tuned for new designs by Consuul Clothing in 2011.

In the meantime check out some of our Holiday sweatshirt designs, which are available for pre-order! If you use the promo code "hookup" when you are checking out, they are only $20 through December 7th!

www.consuul.com

Consuul Artist: Jonny Alexander is on the Cover of City Beat!

Jonny Alexander is a trip. Talking to the 21-year-old artist is like going through a time warp—one that lands you back in the 1960s when young people were still idealistic, wanted to connect with nature and thought they could change the world. The influence is coming partly from the ’60s and ’70s psychedelic rock he says he listens to when he sits down to make art.

“I will never paint or draw without hearing music,” Alexander says. “I kind of draw from that era and that kind of mindset. I have a wide variety of music I listen to, and most of it was made before I was born.”

I got hold of Alexander as he was heading out of town for a weekend camping trip in Big Sur. He couldn’t wait to run around in the wild with his backpack filled with art supplies. He says he sits for hours and tries to imitate the patterns found in nature.

“Everything’s so intricately designed,” he says. “You have to stop and look at it. That’s nature, not so much my art. Hopefully my art will do that for you, though.”

Alexander’s piece on the cover of CityBeat this week is called "Smug in the Wooly Cotton Brains of Infancy." It’s a 22-layer silkscreen on paper, and it’s one of his older pieces done through what he likes to call “automatic or unconscious” drawing. He would compile random images from his sketchbook and put them together in a silkscreen.

These days, Alexander is a little more conscious about the messages his images are conveying. He’s gotten into narratives—mostly related to societal woes or environmental issues.

“I want someone to look at a piece and get their brains working instead of mindlessly looking at images,” Alexander says. “I try to invoke some type of thought about our daily lives that people don’t really see. I have a big influence with nature and the natural landscape and how far we’ve gone from that. I try to bring people back.”

Check out http://www.jonnyalexanderabyss.blogspot.com/ to see Jonathan Alexander’s work.

G - The Entertainer!

At Consuul, we are always looking to spotlight individuals who are leaders and trendsetters. There are many ways to be one of these individuals, such as devoting yourself to helping others in your community or being dedicated to be the best at what you do or for what you have a passion for. No one does either of these things better than G!

His motto is, “Live, Love, Laugh, Dance, Play, and Work harder than the person to your right”. He can do it all when it comes to entertainment; G is a talented Producer, Editor, Choreographer, Promoter, Host, and the best Dancer we have ever met.

He is full of confidence and life. No matter what the situation, you know G is going to have a good time and bring a smile to those around him. His love for others and fun is evident in all the volunteer work that he does in the San Diego community. Also, every weekend G has a segment entitled “Dancing is a Sport” where he performs and proves to the world that dancing is more than just a hobby, but a true Sport indeed.

Consuul Is very proud to have collaborated with G on several occassions. He always shows support for the Consuul movement and is always looking fresh while doing it! He is not only a talented performer and a selfless leader, but he always has a matching outfit on from head to toe!

If you do not know G then you are missing out! We look forward to working more with G in the future and cannot wait to see what projects he will be a part of in the future!

See G's Dancing is a Sport Segment Here:

http://www.youtube.com/watch?v=tbOslI464po

Consuul Is Now Offering Digital Media Services!

To stay current with the evolving media industry, Consuul has teamed up with The 4th Estate - a premier video/music production and photography company. Now the clients of each company have the opportunity to design a brand, create merchandise & promotional material for the brand, and then make the brand come to life through our new digital media services. Below is a list of services we will be offering in the new year to help enhance the image of our clients and break them into new markets:

Photography

-Commercial Photography

-Product Photography

-Fashion photography

-Sports photography

-Photo editing

Video Services

-Videography

-Graphic art

-Video animation

-Video editing

It is no secret that digital media and social media advertising go hand in hand these days. Below are some statistics regarding visual marketing:

• Online video viewers are 20% more likely to make a purchase online

• There are 16.8 Billion Online Video Streams

• 151 Million people can be reached 110 times per month

• Online Video can reach 70-80% on internet users per month

• Total Online Internet Videos are up over 66% in the past 15 months as of April 2009

• Online Video is big across all age categories in the U.S. as well as Europe

• YouTube videos are up 98% in 15 months

• Online Video Advertising is STILL in the Early Stages and is expected to grow.

Check out a few of our videos:

http://www.youtube.com/watch?v=5xywOxIwN5c

http://www.youtube.com/watch?v=-dUYg3u3XAQ&feature=related

http://www.youtube.com/watch?v=Wu6m_hVJ6bE

To see more check out our website and facebook pages.

Halloween Weekend 2010!

It's scary how many Halloween events are going on this year, especially in Southern California... but do not fear! Consuul is co-sponsoring one of the best nightlife events in downtown San Diego at Stingaree on Sunday, and has team member DJ TILL playing the hottest tracks at the best venues from Del Mar to Downtown!

This Saturday October 30th at the Del Mar Fairgrounds, Consuul's DJ TILL plays alongside music giants FEDDE LE GRAND, WOLFGANG GARTNER, JOACHIM GARRAUD, BART B MORE, DADA LIFE, HYPER CRUSH, and more at this year's Heaven & Hell Halloween Music Festival and Costume Party! This is Southern California's biggest Halloween event yet with 1 massive venue, 3 stages, 10,000+ people, epic sound and lighting, and world-renowned talent. You will want to die if you miss this one! Click Here for more details and to get your tickets!

Make sure you rest in peace before Sunday October 31st, because

Halloween night at Stingaree is going to be killer. Consuul is hosting a rooftop costume fashion show with some lovely local ladies wearing the sexiest and most scandalous costumes in the Gaslamp Quarter. Club sounds by the legendary DJ Skribble along with a music takeover by our good friends and client Starry Eyed Music. Live art by our friends Cory Schnitzer and Chris O'Connor. Stingaree was voted San Diego's Best Nightclub four years in a row, and recently upgraded their sound and lighting systems - so come get freaky at the hottest downtown venue with the Consuul crew.

Consuul Supports Breast Cancer Awareness Month!

Consuul Helps in San Diego's Efforts to Fight Cancer

Consuul Printing and Design is supporting National Breast Cancer Awareness Month this October by sponsoring and supporting many local organizations in their efforts to fundraise for the cause. Consuul recently co-sponsored and printed shirts for the San Diego State University Ice Hockey team and College of Health and Human Services. All proceeds from these fundraisers will be donated to Breast Cancer research.

SDSU’s Ice Hockey Team kicked off Breast Cancer Awareness Month at this past Friday’s game versus Long Beach. The team wore pink and white jerseys and fans showed their spirit by sporting pink apparel and purchasing the Ice Hockey Breast Cancer shirts. Aztec Ice Hockey will continue to “stick it to breast cancer” next on 10/9/10 at 6:00pm versus San Jose State at the Kroc Center on University Ave. The team, along with other SDSU Club Sports teams will also be participating in the Making Strides Walk October 17th.

SDSU’s College of Health and Human Services will be showing their “love for boobies” at various events throughout the month and will be participating in the Making Strides Breast Cancer Walk on the 17^th. Check out San Diego State University’s College of Health and Human Services Council Facebook page for more details on the events.

If you would like to make a difference in the community by fundraising for breast cancer awareness or other non-profit organizations through t-shirt sales, contact Consuul today.

Bring your creative ideas to life with iDesign.

The most important part of producing apparel begins with a creative design. Our team at Consuul wants you to have all of the resources available to be able to bring all of your creative ideas to life! With Consuul's "iDesign" software, you are able to go through the entire process of selecting garments, creating designs, and ordering your custom apparel all in one place.

The iDesign software is easy to use and can be completed in just 5 simple steps:

Step 1: Catalog

Select the type of Garment that you would like to use!

Select the style of Garment that you would like to use!

Select the color of Garment that you would like to use!

Step 2: Design

Begin creating your custom design!

Step 3: Size & Quantity

Select the sizes of the garments and the number of garments you need!

Step 4: Save

Save your order to our website!

Step 5: Checkout

Let us know where you would like your custom apparel shipped to and make your payment!

If you have any additional questions about our iDesign software, or questions about your custom apparel, please give us a call and a member of our team would be happy to assist you!

Start designing now at http://www.consuul.com/lab.php

How To Use Facebook To Promote Your Clothing Line

With the influence that social media has on people from all over the world, using a community such as Facebook can generate a huge following for your clothing line. Facebook has many features available which allow you to customize your brand's page. From creating separate photo galleries for each style of apparel your clothing line offers to running a shopping cart, Facebook has designed applications to allow you to maintain a professional online marketplace.

Create a street team for your clothing line and make them "Admins" on your brand's Facebook page. Once they are "Admins", have each person suggest to their friends on Facebook that they become fans of your clothing line's page. The more people that you can get in front of and keep up to date with you brand the better!

Once you have customized your Facebook page, it is very important to consistently add a variety of fresh new content that will catch the attention of your fans. By constantly uploading pictures of every event you attend or are involved with allows people to see your progress as a brand and involvement in the community or culture you associate with.

Another major important marketing tool which creates a large amount of attention is producing videos for your clothing line. Video marketing allows you to really show the culture behind your brand while adding visually appealing effects and music.

To create a strong presence on your fans' and friends' news feeds, it is very important to not create "spam" by just flooding Facebook. If you are constantly updating your status and your fans and friends are not "Liking" or commenting on your posts, this is going to reduce the quality of your Facebook posts. Be sure to only make posts on Facebook that have a strong following or are going to grab the attention of a large amount of people. If multiple people comment on your post, then your post will receive a high rating and appear on more of your network's news feed.

As Facebook continues to grow and improve their software, the impact and connection to people all over the world is only going to improve. Staying on top of the trends with current marketing efforts is what generates the largest amount of revenue for company. Do your research and break down the elements and applications which fits best with your brand and create a strong page for your brand on Facebook!

Organic And Eco-Friendly Custom Products!

Protecting the environment is everyone's responsibility, and requires a proactive role from all of us. This is why our team at Consuul has gone beyond just offering custom printed apparel with plastisol, the traditionally used ink for screen printing, and offers more environmentally-friendly options. Using water based inks and organic garments are just a few of the eco-friendly options available when creating a custom-made product. Screen printing with non-toxic, water-based inks is a great option because of its sustainability when printed on fabrics.

Another advantage of water-based inks over traditional ink is that it leaves the fabric soft, washable, and ironable without fading or releasing toxic fumes. Although water-based inks can be printed on any color fabric, we recommend printing on lighter colored fabrics to enhance the full spectrum of color in the designs and make it really "pop".

To print water-based inks on dark color garments, we add a discharge additive into the water-based inks which greatly helps in making them appear bright and in full color. Discharge water-based inks can not be used on synthetically-made garments, and must only be used on 100% cotton fabrics.

Garments made from organically grown cotton not only feel great, but are also very friendly to the environment. The market of organically grown shirts continues to grow, and every day we are seeing more and more garment options available. All of the colors for organic shirts are fairly similar and generally consist of more "earthy" colors.

Onno is a very popular manufacturer of organic shirts and fabrics. For more information about their company, you can visit their website at https://www.onnotextiles.com/.

If you have any questions about printing with organic or eco-friendly products, please give us a call, and one of our customer service representatives will be happy to assist you!

Consuul Printing & Design

858-736-9151

345 6th Ave

San Diego, CA 92101

Why promotional products?

Have you ever wondered why promotional products are used as a form of advertising? The fact is consumers avoid advertising so companies have to figure out creative ways to reach their clients without annoying them. The advantages of using promotional products are as follows:

1. Selectivity: the product distributed directly to target customers;
2. Flexibility: the product can be distributed through several different means;
3. Frequency: items are usually kept for a long period of time; which in turn drives repeated exposure;
4. Cost: items are affordable compared to other forms of advertising (repeated exposure drives down cost per impression);
5. Goodwill: people like to receive gifts and many gifts are functional;
6. High Recall: with promotional products there is a high recall of the advertiser’s name and message;
7. Supplementing other media: low cost and repeat exposure- message can reinforce appeal or information provided through other forms

Check out what we did for one of our clients!

Client: iTAN (www.itansolariums.com)

Problem: iTAN came to us needing a promotional shirt that their employees could wear and that represented the benefits of vitamin D in tanning. They were interested in a high quality fashion forward t-shirt that was more fitted and that represented the high quality brand that iTan has established.

Solution: Since iTAN needed an employee t-shirt one of the considerations that had to be accounted for is that the shirt would be washed many times; iTAN needed a shirt that would be long lasting and a shirt in which ink would never crack or peel. We recommended that iTAN use an American Apparel t-shirt with discharge ink so that the employees could wear a fitted t-shirt that was soft to touch and would look better with every wash.

Analysis: The shirts that iTAN used were a great success! The shirts still look great after months of use and their customers now associate vitamin D with the experience of tanning. Since the success of these shirts we have done multiple different promotional products for them!

Check out iTAN's review of us on Yelp!

We have many promotional products that can work for your company in many different ways, contact us to figure out the best fit for your company! Visit www.consuul.com for more information!

What does it take to be a part of the Consuul Family?

A Consuul family member is someone who is pursuing their passion and excels above all others in what they love to do. They are leaders, trendsetters, and exemplify the characteristics of a champion. Below are some commonalities of the Consuul family that combine attitudes and ambitions with other attributes to achieve success.

Björn Laubach - Speed Racer - Family Member for 1 year

Alexander Goll - Speed Racer - Family Member for 1 year

Love what you do! All members of the Consuul family really love what they do. They consistently demonstrate an enthusiasm that turns into a burning, white-hot desire to achieve. Without passion, it is difficult to maintain the drive it takes to be really successful.

Blair Giess - Surfing - Family Member for 3 years

Commit to learning the fundamentals! Achieving success comes with having to learn new techniques, mastering skills, developing new strengths, and obtaining new knowledge. They constantly work on what they learn through repetition and practice.

Lukias Cook - Snowbaording - Family Member for 1 year

Pursue specific goals and plans! Family members combine their passion and commitment to training, and formulate a thoughtful plan to improve performance. All the desire and commitment in the world doesn’t do anyone any good without a clear goal. Make your goals measurable and attainable, and set realistic benchmarks to track your progress.

Cheyne Walls - Photography - Family Member for 5 Years

Demonstrate Dedication! The first three characteristics prepare us for the fourth characteristic; Dedication. Life is a series of tests: we have to pass each one to go on to the next. As future champions move higher on the mastery scale, the falls get more painful, the defeats more serious. A Champ learns how to get up after every fall, and move even closer to excellence.

Jason Bulger - Pitcher for Anaheim Angels- Family Member for 2 years

Maintain your personal network! No Professional today makes it to the top alone. Every one of them surrounds themselves with a support team. The strength of others is crucial to achieving the goal of Family member status.

Elizabeth Hansen- Model- Consuul Family for over 1 year

Sophie Kish - Model

Enjoy your zone of discomfort! Do something every day that scares you a little --- not something life threatening, but something that causes enough discomfort that it gets you accustomed to pushing the envelope.

G- Dancing is A Sport- Consuul Family Member for 1 Year

Below is a list of Professionals that are all recognized as being apart of the Consuul Family.

The Consuul Family

SURFING

Tyler Smith

Andrew Walker

Johnny Norris

Ben Cohen

Blair Giess

SKATEBOARDING

Cayden Riebe

SNOWBOARDING

Brandon Borenstien

Gabriel Essner

Lukias Cook

Jason Essey

Max Putzulo

PAINTBALLING

Oliver Lang

BASKETBALL

Parker Morales

PHOTOGRAPHY

Cheyne Walls

VIDEO-OGRAPHER

Lenny Castaneda

MODELS

Elizabeth Hansen

Sara Hernandez

Sophy Kish

Natalie Hegneuer

Brook Ridenour

ENTERTAINERS

The Platt Brothers

G- Dancing is a Sport

Bill Brogden

HAIRSTYLIST

Alina Mackinson

DJ’S

Erik Till

Dj Bow

HOCKEY

Stephen Campbell

Sean Riley

BASEBALL

Jason Bulger - Angels

CONSTRUCTION

Ryan Ekedal - Ekedal Concrete

MUSIC ARTISTS

Cashis - Shady Records

Alex Bigman - Fight Fair

SKYDIVER

Josh Bittner

Speed Racer

Alexander Goll

Bjorn Laubach

Matthias Jakob

Do you have what it takes to be apart of the Consuul Family?