Why promotional products?

Have you ever wondered why promotional products are used as a form of advertising? The fact is consumers avoid advertising so companies have to figure out creative ways to reach their clients without annoying them. The advantages of using promotional products are as follows:

1. Selectivity: the product distributed directly to target customers;
2. Flexibility: the product can be distributed through several different means;
3. Frequency: items are usually kept for a long period of time; which in turn drives repeated exposure;
4. Cost: items are affordable compared to other forms of advertising (repeated exposure drives down cost per impression);
5. Goodwill: people like to receive gifts and many gifts are functional;
6. High Recall: with promotional products there is a high recall of the advertiser’s name and message;
7. Supplementing other media: low cost and repeat exposure- message can reinforce appeal or information provided through other forms

Check out what we did for one of our clients!

Client: iTAN (www.itansolariums.com)

Problem: iTAN came to us needing a promotional shirt that their employees could wear and that represented the benefits of vitamin D in tanning. They were interested in a high quality fashion forward t-shirt that was more fitted and that represented the high quality brand that iTan has established.

Solution: Since iTAN needed an employee t-shirt one of the considerations that had to be accounted for is that the shirt would be washed many times; iTAN needed a shirt that would be long lasting and a shirt in which ink would never crack or peel. We recommended that iTAN use an American Apparel t-shirt with discharge ink so that the employees could wear a fitted t-shirt that was soft to touch and would look better with every wash.

Analysis: The shirts that iTAN used were a great success! The shirts still look great after months of use and their customers now associate vitamin D with the experience of tanning. Since the success of these shirts we have done multiple different promotional products for them!

Check out iTAN's review of us on Yelp!

We have many promotional products that can work for your company in many different ways, contact us to figure out the best fit for your company! Visit www.consuul.com for more information!

Save with our holiday specials

This holiday season we decided to give you some gifts. Need a stocking stuffer? Need to order something for your company? We want to give back to our great customers and offer 12 free shirts with every order of 75 shirts or more as well as offer two one color artist sketch prints for $20. We will be closing from December 23rd through January 5th for the holiday. During this time we will be designing new clothes for our line, restructuring, and getting ready for the new year. We look forward to working with you in 2010!

Quarter #4 into the new year

With 2010 on the horizon, Consuul has crushed its year end goals and continues to exceed expectations; Consuul is evolving from a simple print shop to full-service soft goods designer, producer, and shipment warehouse.

Consuul’s expanding capabilities have allowed the transition into printing for athletes and sports teams, as well as retail ready clothing lines. In addition, Consuul has had the opportunity to get involved with several companies in the action sports industry.

One of our valued customers is Mission, the world’s biggest roller hockey company. Mission has been the front runner in the industry over the last decade and continues to set the standard for stylish apparel. Over the last few years, we have had the privilege of working on their apparel line from conception to distribution. Mission has continued to break away from their competition and create an impact in the action sports industry.

Another company we have the privilege of working with, and that constantly exceeds what we thought was possible of a clothing line, is Forged. Forged was founded by two Navy SEALS on the values of Brotherhood, Respect and Freedom. They have created a unique culture and following by pushing the limits of custom printing and design. Forged is currently carried in over 80 stores across the nation, and the owners donate a percentage of every sale to military affiliated non-profit organizations. Forged is making a difference in the community and brings excitement to the Consuul Facilities.

With these new clients comes the opportunity for Consuul to grow, both in numbers and in talent. Consuul recently hired Max Putzulo (Print Engineer), Jonathan Alexander (Artist and Printer), and Andrew Walker (Graphic Designer). Also, with every passing day in the industry, our knowledge, experience, and drive are even further strengthened. One of Consuul’s new capabilities is the ability to import raw materials and export our finished products to distribution centers worldwide.

Consuul’s growth and presence in the industry has not gone unnoticed; recently, Consuul had the honor of being recognized as an ASI member with vertically integrated manufacturing, as well as finishing and logistics departments. These services have allowed us to make an even bigger impact with our clients, which in turn allows them to be at the forefront on their respective industries.

What 2010 will hold is still a mystery. As our capabilities and collective imaginations continue to grow, so do the limits of what Consuul can strive to accomplish. With so many possibilities, one thing is for certain; we will be working on the creation of our own clothing line. Consuul Clothing is a vertically integrated line for the action sports industry and is set to launch in Fall 2010.

Surfer, Blair Geiss, joins Team Consuul!

Blair is a San Diego native who grew up living the Consuul Lifestyle. He is a natural born leader and demonstrates it everyday on the San Diego beaches. Blair has been surfing his entire life and is a head Guard in Coronado. Blair just finished up the Junior lifeguard program and is back to surfing full time. He is currently getting ready for some competitions this Fall, where he will represent Team Consuul.

Design Your Own Custom Apparel Online @ Consuul.com

From t-shirts to tote bags, Consuul's online design program can do it all. It is so easy! From initial design to check out and payment, it is all integrated into our designer LAB. You oversee both products and pricing through a user friendly software. You provide the creativity, we provide the tools. Not very creative? Then contact us and let us do all the work for you.

Our Online Lab offers:

• 100’s of Fonts
• 1000’s of Clipart Images
• Multiple Products
• Multiple Print Locations
• Shopping Cart-style Check Out
• Unlimited Tech Support

If your product can be customized, then you can find it at Consuul. We have a variety of packages that vary in price range to meet the needs of any customer no matter how large or small the order.

At Consuul, we make ordering Custom Apparel easy!

Have questions? Please contact us at 760-613-9712 for more information.