The advantages of using promotional products.

Have you ever wondered why promotional products are used as a form of advertising? The fact is consumers avoid advertising so companies have to figure out creative ways to reach their clients without annoying them. The advantages of using promotional products are as follows:

1. Selectivity: the product distributed directly to target customers;
2. Flexibility: the product can be distributed through several different means;
3. Frequency: items are usually kept for a long period of time; which in turn drives repeated exposure;
4. Cost: items are affordable compared to other forms of advertising (repeated exposure drives down cost per impression);
5. Goodwill: people like to receive gifts and many gifts are functional;
6. High Recall: with promotional products there is a high recall of the advertiser’s name and message;
7. Supplementing other media: low cost and repeat exposure- message can reinforce appeal or information provided through other forms

Check out what we did for one of our clients!

Client: iTAN (www.itansolariums.com)

Problem: I-tan came to us needing a promotional shirt that their employees could wear and that represented the benefits of vitamin D in tanning. They were interested in a high quality fashion forward t-shirt that was more fitted and that represented the high quality brand that iTan has established.

Solution: Since iTAN needed an employee t-shirt one of the considerations that had to be accounted for is that the shirt would be washed many times; iTAN needed a shirt that would be long lasting and a shirt in which ink would never crack or peel. We recommended that iTAN use an American Apparel t-shirt with discharge ink so that the employees could wear a fitted t-shirt that was soft to touch and would look better with every wash.

Analysis: The shirts that iTAN used were a great success! The shirts still look great after months of use and their customers now associate vitamin D with the experience of tanning. Since the success of these shirts we have done multiple different promotional products for them!

We have many promotional products that can work for your company in many different ways, contact us to figure out the best fit for your company! Visit www.consuul.com for more information!

Fashion Trade Show MAGIC Opens Its Doors to 30 Top Bloggers

Fashion and the Internet have been on a collision course since the medium's inception. But it wasn't until late last year that the two have really found their groove. For proof, you need only look at the sheer volume of new fashion sites that have launched since the third fiscal quarter of 2010. Even Anna Wintour, it seems, lifted her ban on the word "blog" in the hallowed pages of Vogue.

So it only makes sense that this year, for the first time, MAGIC, the annual preeminent fashion trade show in Las Vegas, opened it's doors to 30 of the Internet's top bloggers to cover the event. The notion being: harness the youth's taste and reach and the event markets itself.

Two years ago, I said that one day I would be doing what I'm doing now with WWDMagic. Having this idea come to fruition is both humbling and overwhelming at the same time," said Macala Wright, Editor-in-Chief of FashionablyMarketingMe.com, who partnered with WWDMagic,Teen Vogue and the Internet's fashion blogger elite for the 3 day event this week.

Among the notable things the bloggers will be doing are "style-offs". Think of these as Iron Chef or Top Chef competitions but instead of food, blogger stylists will be creating outfits with a given set of clothing items and apparel.

We did this for many reasons, but personally for me," says Wright, "you see a lot of the same people in the media all the time. And there are a lot of brilliant voices online that are waiting to be heard. So my hopes are to connect those people, get them working together and meeting each other, and who knows, maybe we'll make the next wave of online influencers that change the way we do things online."

The content from the blogger lounge was all aggregated in real-time and published on big screens at the show, but you could also follow it at www.WWDMagic.tumblr.com.

Bring your creative ideas to life with iDesign.

The most important part of producing apparel begins with a creative design. Our team at Consuul wants you to have all of the resources available to be able to bring all of your creative ideas to life! With Consuul's "iDesign" software, you are able to go through the entire process of selecting garments, creating designs, and ordering your custom apparel all in one place.

The iDesign software is easy to use and can be completed in just 5 simple steps:

Step 1: Catalog

Select the type of Garment that you would like to use!

Select the style of Garment that you would like to use!

Select the color of Garment that you would like to use!

Step 2: Design

Begin creating your custom design!

Step 3: Size & Quantity

Select the sizes of the garments and the number of garments you need!

Step 4: Save

Save your order to our website!

Step 5: Checkout

Let us know where you would like your custom apparel shipped to and make your payment!

If you have any additional questions about our iDesign software, or questions about your custom apparel, please give us a call and a member of our team would be happy to assist you!

Start designing now at http://www.consuul.com/lab.php

February Specials!

Consuul is now selling Flex watches.

Consuul is now selling Flex Watches at our downtown showroom. The Flex watch is a symbol of a vibrant, active life. It was created to inspire change and will change the industry itself; the Flex is not just a watch, it's a brand that represents a lifestyle. Through their large selection of products and the relationships they have established with some of the world's top charities, the Flex watch embodies creativity without sacrificing what is most important: the people. The Flex watch is now available at Consuul's Industry showroom in 100 color combinations.

To learn more about Flex watches visit there website at www.flexwatches.com or come by our downtown showroom. 345 sixth ave to pick one

Consuul fashion show with SD Promo Girls and Starry eyed Music.

On January 28th Consuul Apparel will be hosting a fashion show at Stingaree in celebration of Starry Eyed musics two year anniversary presented by Encore Entertainment. Over the past year we have been working closely with some of the SD Promo Girls to promote our brands. They have done everything from product photo shoots and commercials, to runway shows and event promotions. These opportunities have lead to the inception of the SD Promo Girls and we are excited to celebrate their accomplishments. If you are not busy on Friday the 28th come check out check the Consuul Fashion Show and some of the SD Promo Girls!

About :

The SD Promo Girls are here to make your brand look stunning and stand out from the crowd! Their goal is to create a buzz around your products and events to help generate leads, drive traffic to your websites, and attract new customers to your brand. They are confident that they can take your image to the next level by providing a full range of promotional and branding services. Whether you are looking to staff an event, need trade show support, or want models for print, runway, or video, they have the right girls to enhance your brand. They also specialize in food and beverage promotions, nightclub and bar promotions, product sampling, VIP hostessing, on-campus marketing, and retail product promotions.

For more information please visit www.sdpromogirls.com

Organic and Eco Friendly Custom Products!

Protecting the environment is everyone's responsibility, and requires a proactive role from all of us. This is why our team at Consuul has gone beyond just offering custom printed apparel with plastisol, the traditionally used ink for screen printing, and offers more environmentally-friendly options. Using water based inks and organic garments are just a few of the eco-friendly options available when creating a custom-made product. Screen printing with non-toxic, water-based inks is a great option because of its sustainability when printed on fabrics.

Another advantage of water-based inks over traditional ink is that it leaves the fabric soft, washable, and ironable without fading or releasing toxic fumes. Although water-based inks can be printed on any color fabric, we recommend printing on lighter colored fabrics to enhance the full spectrum of color in the designs and make it really "pop".

To print water-based inks on dark color garments, we add a discharge additive into the water-based inks which greatly helps in making them appear bright and in full color. Discharge water-based inks can not be used on synthetically-made garments, and must only be used on 100% cotton fabrics.

Garments made from organically grown cotton not only feel great, but are also very friendly to the environment. The market of organically grown shirts continues to grow, and every day we are seeing more and more garment options available. All of the colors for organic shirts are fairly similar and generally consist of more "earthy" colors.

Onno is a very popular manufacturer of organic shirts and fabrics. For more information about their company, you can visit their website at https://www.onnotextiles.com/.

If you have any questions about printing with organic or eco-friendly products, please give us a call, and one of our customer service representatives will be happy to assist you!

Consuul Printing & Design

858-736-9151

345 6th Ave

San Diego, CA 92101