Fashion Trade Show MAGIC Opens Its Doors to 30 Top Bloggers

Fashion and the Internet have been on a collision course since the medium's inception. But it wasn't until late last year that the two have really found their groove. For proof, you need only look at the sheer volume of new fashion sites that have launched since the third fiscal quarter of 2010. Even Anna Wintour, it seems, lifted her ban on the word "blog" in the hallowed pages of Vogue.

So it only makes sense that this year, for the first time, MAGIC, the annual preeminent fashion trade show in Las Vegas, opened it's doors to 30 of the Internet's top bloggers to cover the event. The notion being: harness the youth's taste and reach and the event markets itself.

Two years ago, I said that one day I would be doing what I'm doing now with WWDMagic. Having this idea come to fruition is both humbling and overwhelming at the same time," said Macala Wright, Editor-in-Chief of FashionablyMarketingMe.com, who partnered with WWDMagic,Teen Vogue and the Internet's fashion blogger elite for the 3 day event this week.

Among the notable things the bloggers will be doing are "style-offs". Think of these as Iron Chef or Top Chef competitions but instead of food, blogger stylists will be creating outfits with a given set of clothing items and apparel.

We did this for many reasons, but personally for me," says Wright, "you see a lot of the same people in the media all the time. And there are a lot of brilliant voices online that are waiting to be heard. So my hopes are to connect those people, get them working together and meeting each other, and who knows, maybe we'll make the next wave of online influencers that change the way we do things online."

The content from the blogger lounge was all aggregated in real-time and published on big screens at the show, but you could also follow it at www.WWDMagic.tumblr.com.