Monday, February 28, 2011

Consuul Joins LeTip International

Consuul is proud to recognized by LeTip International, the world's largest professional business leads organization. Since 1978, LeTip programs have helped over 50,000 members, throughout the United States and Canada, build business success through personal referrals.

LeTip International's structure set the standard in the word-of-mouth referral industry. Members are known for their professionalism, dedication, and loyalty to one another, and to the LeTip Program.

LeTip Chapters meet weekly to exchange qualified leads, build solid business relationships, develop strong presentation skills and become proficient networkers. Only one representative of any given profession is accepted into a chapter, and members are chosen for their occupational expertise. We are excited to be part of such a prestigious group, and look forward to networking in 2011!


http://letip.com/index.php

Thursday, February 17, 2011

The advantages of using promotional products.


Have you ever wondered why promotional products are used as a form of advertising? The fact is consumers avoid advertising so companies have to figure out creative ways to reach their clients without annoying them. The advantages of using promotional products are as follows:
  1. Selectivity: the product distributed directly to target customers;
  2. Flexibility: the product can be distributed through several different means;
  3. Frequency: items are usually kept for a long period of time; which in turn drives repeated exposure;
  4. Cost: items are affordable compared to other forms of advertising (repeated exposure drives down cost per impression);
  5. Goodwill: people like to receive gifts and many gifts are functional;
  6. High Recall: with promotional products there is a high recall of the advertiser’s name and message;
  7. Supplementing other media: low cost and repeat exposure- message can reinforce appeal or information provided through other forms
Check out what we did for one of our clients!

Client: iTAN (www.itansolariums.com)

Problem: I-tan came to us needing a promotional shirt that their employees could wear and that represented the benefits of vitamin D in tanning. They were interested in a high quality fashion forward t-shirt that was more fitted and that represented the high quality brand that iTan has established.

Solution: Since iTAN needed an employee t-shirt one of the considerations that had to be accounted for is that the shirt would be washed many times; iTAN needed a shirt that would be long lasting and a shirt in which ink would never crack or peel. We recommended that iTAN use an American Apparel t-shirt with discharge ink so that the employees could wear a fitted t-shirt that was soft to touch and would look better with every wash.

Analysis: The shirts that iTAN used were a great success! The shirts still look great after months of use and their customers now associate vitamin D with the experience of tanning. Since the success of these shirts we have done multiple different promotional products for them!


We have many promotional products that can work for your company in many different ways, contact us to figure out the best fit for your company! Visit www.consuul.com for more information!

Wednesday, February 16, 2011

Fashion Trade Show MAGIC Opens Its Doors to 30 Top Bloggers


Fashion and the Internet have been on a collision course since the medium's inception. But it wasn't until late last year that the two have really found their groove. For proof, you need only look at the sheer volume of new fashion sites that have launched since the third fiscal quarter of 2010. Even Anna Wintour, it seems, lifted her ban on the word "blog" in the hallowed pages of Vogue.

So it only makes sense that this year, for the first time, MAGIC, the annual preeminent fashion trade show in Las Vegas, opened it's doors to 30 of the Internet's top bloggers to cover the event. The notion being: harness the youth's taste and reach and the event markets itself.


Two years ago, I said that one day I would be doing what I'm doing now with WWDMagic. Having this idea come to fruition is both humbling and overwhelming at the same time," said Macala Wright, Editor-in-Chief of FashionablyMarketingMe.com, who partnered with WWDMagic,Teen Vogue and the Internet's fashion blogger elite for the 3 day event this week.

Among the notable things the bloggers will be doing are "style-offs". Think of these as Iron Chef or Top Chef competitions but instead of food, blogger stylists will be creating outfits with a given set of clothing items and apparel.



We did this for many reasons, but personally for me," says Wright, "you see a lot of the same people in the media all the time. And there are a lot of brilliant voices online that are waiting to be heard. So my hopes are to connect those people, get them working together and meeting each other, and who knows, maybe we'll make the next wave of online influencers that change the way we do things online."

The content from the blogger lounge was all aggregated in real-time and published on big screens at the show, but you could also follow it at www.WWDMagic.tumblr.com.




Wednesday, February 9, 2011

Bring your creative ideas to life with iDesign.


The most important part of producing apparel begins with a creative design. Our team at Consuul wants you to have all of the resources available to be able to bring all of your creative ideas to life! With Consuul's "iDesign" software, you are able to go through the entire process of selecting garments, creating designs, and ordering your custom apparel all in one place.

The iDesign software is easy to use and can be completed in just 5 simple steps:

Step 1: Catalog

Select the type of Garment that you would like to use!


Select the style of Garment that you would like to use!

Select the color of Garment that you would like to use!

Step 2: Design

Begin creating your custom design!

Step 3: Size & Quantity

Select the sizes of the garments and the number of garments you need!

Step 4: Save

Save your order to our website!

Step 5: Checkout

Let us know where you would like your custom apparel shipped to and make your payment!

If you have any additional questions about our iDesign software, or questions about your custom apparel, please give us a call and a member of our team would be happy to assist you!

Start designing now at http://www.consuul.com/lab.php