Wednesday, June 2, 2010

The Importance Of Search Engine Optimization For Your Brand


Have you ever dreamed of owning your own clothing line? Maybe you have already taken the leap and started branding your own clothing amongst your friends. Starting a clothing line is very competitive, and one of the most important things you can do is have your company's website catch the eyes of your target market. In order to do this, you must have the knowledge of proper internet branding, more commonly known as SEO or search engine optimization.

Search engine optimization is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results, as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search, and industry-specific vertical search engines. This gives a web site what is called "web presence".

Tips For Improving Your Website's SEO:

~Monitor your web traffic
~Use keywords throughout your website
~Link back to yourself
~Create a site map
~Avoid Flash
~Use Image Descriptions
~Social Media Distribution
~Link to other websites
~Create a blog
~Video marketing on You Tube

Creating a strong presence over the internet should be the first step to building your brand. Ultimately what you are trying to create is a place for your consumers to stay informed on your latest products and be visual attracted to your website. Creating banners for your homepage which offers promotions is an excellent way to grab the attention of the people viewing your website. The banners can then link to other product pages throughout the site and this will increase your SEO. Starting a new brand takes endurance, but with the proper internet marketing and SEO, we can guarantee you will see an increase in traffic for your website!

For assistance with graphic design, please contact sales@consuul.com, and our professional team of designers will be happy to take your website to the next level!

Good Luck!

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