What Makes a Successful Clothing Line?

As custom apparel specialists, observing fashion trends and predicting what will be popular and profitable is part of our job and our passion. We work with many different "start-up" clothing lines that come in with ideas and designs...and the dream of making it big! We work hard to inform them of the printing process and help to transform their vision into a reality no matter what the budget. As young entrepreneurs and their printers, we want nothing more than to see our clients succeed and live the dream! The clothing and retail industry is a tough market, especially with the current economy, and there is plenty of competition. So the million dollar question is: What makes a successful clothing line?

A great way to answer this question is using concrete examples from one of our newest clients, TRIPP APPAREL, who is already showing great success as a young clothing company. There are a few key factors to success that are vital when it comes to surviving in the clothing industry. Despite being a younger brand and new to the scene, TRIPP already seems to have it all.

Some key factors of a successful clothing line include having a clear vision, catchy name, memorable logo, unique designs, quality manufacturing, and a solid sales and marketing approach.

Jonathon Tripp, owner of TRIPP Apparel, didn't have to think too long about what he wanted his line to be called. Jonathon is a full time graphic designer and his vision is to connect with his target market through fun and unique designs. This can be seen through his logo which is different from everything else out there and is instantly identifiable when people wear it. Creating a clothing line that represents the generation and time that he grew up in is his passion. He chose comfortable garments and we are using the best printing techniques to ensure a high quality product for his customers. It's also clear that Jonathon favors quality by choosing New Era, the number #1 hat manufacturer in the world, for TRIPP Apparel's line of hats.

TRIPP uses several different avenues to sell product. The company already has a fully functioning website, www.trippapparel.com, where you can view the line and make a fast and convenient purchase using a credit card. Word is spreading fast through social media outlets like Facebook, the TRIPP Blog, and Twitter. However, the most effective method is through referrals and word of mouth from a loyal following and strong base of satisfied customers. We are very excited to have TRIPP as a client and we can't wait to see what lies ahead for TRIPP Apparel.

One thing is for certain, for all start up clothing lines, you must give 100% effort to your brand at all times. Remember, all clothing lines, even the most popular ones, start off small. As long as you are willing to continue to work hard and have the drive, there is no reason why you will not be able to succeed as you start your own clothing line.

For more information on Tripp Apparel check out www.trippapparel.com and the facebook group @ http://www.facebook.com/pages/Tripp-Apparel/277470112555?ref=ts