What Makes a Successful Clothing Line?

As custom apparel specialists, observing fashion trends and predicting what will be popular and profitable is part of our job and our passion. We work with many different "start-up" clothing lines that come in with ideas and designs...and the dream of making it big! We work hard to inform them of the printing process and help to transform their vision into a reality no matter what the budget. As young entrepreneurs and their printers, we want nothing more than to see our clients succeed and live the dream! The clothing and retail industry is a tough market, especially with the current economy, and there is plenty of competition. So the million dollar question is: What makes a successful clothing line?

A great way to answer this question is using concrete examples from one of our newest clients, TRIPP APPAREL, who is already showing great success as a young clothing company. There are a few key factors to success that are vital when it comes to surviving in the clothing industry. Despite being a younger brand and new to the scene, TRIPP already seems to have it all.

Some key factors of a successful clothing line include having a clear vision, catchy name, memorable logo, unique designs, quality manufacturing, and a solid sales and marketing approach.

Jonathon Tripp, owner of TRIPP Apparel, didn't have to think too long about what he wanted his line to be called. Jonathon is a full time graphic designer and his vision is to connect with his target market through fun and unique designs. This can be seen through his logo which is different from everything else out there and is instantly identifiable when people wear it. Creating a clothing line that represents the generation and time that he grew up in is his passion. He chose comfortable garments and we are using the best printing techniques to ensure a high quality product for his customers. It's also clear that Jonathon favors quality by choosing New Era, the number #1 hat manufacturer in the world, for TRIPP Apparel's line of hats.

TRIPP uses several different avenues to sell product. The company already has a fully functioning website, www.trippapparel.com, where you can view the line and make a fast and convenient purchase using a credit card. Word is spreading fast through social media outlets like Facebook, the TRIPP Blog, and Twitter. However, the most effective method is through referrals and word of mouth from a loyal following and strong base of satisfied customers. We are very excited to have TRIPP as a client and we can't wait to see what lies ahead for TRIPP Apparel.

One thing is for certain, for all start up clothing lines, you must give 100% effort to your brand at all times. Remember, all clothing lines, even the most popular ones, start off small. As long as you are willing to continue to work hard and have the drive, there is no reason why you will not be able to succeed as you start your own clothing line.

For more information on Tripp Apparel check out www.trippapparel.com and the facebook group @ http://www.facebook.com/pages/Tripp-Apparel/277470112555?ref=ts

Looking For Specialty T-Shirt Printing?

Are you interested in raising the bar for your next custom shirt? Does your clothing line need an original look? At Consuul Printing & Design, we are constantly perfecting new printing styles with different types of inks, giving you more options and creative freedom. Most other screen printers limit their customers to using only plastisol inks on their shirt designs. The creative minds here at Consuul take pride in our work and are always pushing our capabilities to the next level while experimenting with different processes.

These are some of the popular specialty printing styles Consuul offers:

4 Color Process T-Shirt Printing

All Over T-Shirt Printing

Fade T-Shirt Printing

Additional popular specialty printing styles we offer:

Foil T-ShirtPrinting

Water Based T-Shirt Printing

Discharge T-Shirt Printing

Glitter/Shimmer T-Shirt Printing

Metallic T-Shirt Printing

Puff T-Shirt Printing

Gloss T-Shirt Printing

If you want to stand out with some original clothing, contact Consuul today. With specialty printing, we can make your creative ideas a reality!

The Power of T-shirt Marketing

Over the past five years we have worked with hundreds of businesses, student organizations, non-profits, and universities from all over San Diego, that have been using custom printed t-shirts to advertise their business successfully. Custom t-shirts are an extremely effective and inexpensive way to advertise. People love walking around in their favorite brand or promo tee, due to the fact they create a sense of style, belonging or link to a specific group. It is definitely worthwhile for any business to look into this unique and effective way to advertise and reach their target audience.

The design aspect will determine the overall success of a marketing promotion and really is the key component on how effective the promotion will be. If your company or organization already has a successful graphic or slogan, then you should think about cashing in and making some custom t-shirts or imprinted promotional products.

If you do not have a logo figured out, then you are in an important phase of launching your business or marketing campaign. At Consuul, you will work with a team of marketing experts and talented graphic designers that will surely leave a lasting impression on whomever you are trying to reach. We understand that this is an investment, and we see ourselves as partners in your road to success. When you buy promotional products, or custom apparel, you are investing in something that lasts beyond a magazine ad that just gets thrown away, a 30 second radio spot that might get heard, or a random ad on a website that people are annoyed by. Custom Apparel can last years and be a constant reminder to your clients on where to turn when in need of the services or products you offer.

Please contact us for a free consultation and see why we are your number one solution for marketing your business or student organization @ 858-736-9151 or www.consuul.com

Nutri-Stop Flag Football Tournament This Weekend!

Consuul is looking forward to heading up to Mission Viejo on Sunday morning for the Nutri-Stop Flag Assault Football Tournament. Nutri-Stop is bringing together their friends and all of Orange County's best local High School football players for a day of competitive football. The tournament will consist of 8 teams are going to take place at the Trabuco High School football field at 8:00am.

All participants will receive some cool Nutri-Stop Flag Assault tank tops!

We always look to Nutri-Stop to satisfy all of our nutrition needs!

Nutri-Stop

Sports Nutrition & Weight loss Superstore

(949)-753-1211

27744 Santa Margarita Pkwy

Mission Viejo, CA 92691

Meet the Nurti-Stop Family!

WHAT DOES THE NAME CONSUUL MEAN?

The word “Consuul” derives from the ancient Roman term “Consul”, which was the highest elected official of the Roman Republic from 503 BC to 27 BC. The Consul carried out his duties as head of the state by putting the word of the people above all other aspects of an empire which spanned across Europe and most of Asia. The principles of leadership represented by the Consul were simple and direct, a central government for the people, by the people.

We apply the same principles to our current business model more than 2,000 years after the Roman Republic, providing our clients with an opportunity to be involved in the creative process of their project from start to finish. The extra “U” in our name “Consuul” is just that...For “U” created by “U”, Consuul.

Do you have any questions or have anything you want printed? Let Consuul assist you with your next printing project! Were here for U!

Sigma Chi Reggae Sun Splash This Weekend!

Consuul is proud to help the Sigma Chi Chapter at SDSU with all of their apparel for their Reggae Sun Splash Event. Sigma Chi's Reggae Sun Splash is one of the best student organized events in California! The event starts at 10:00 am on Saturday, May 8th! Consuul would like to thank Sigma Chi for their loyalty, and we look forward to another great year of Reggae Sun Splash!

2010 Sigma Chi Reggae Sun Splash gear made by Consuul Printing & Design:

Check out www.Consuul.com for a complete line of custom apparel!

Hundred's Gather To Support Jenny's Walk

Hundreds gathered Sunday to walk in memory of Jenny Poliakoff and raise money for her passion to help children with special needs.

The family of Poliakoff held the third annual 5-K walk called "Jenny's Walk" in her memory.

"It touches on some emotions of my sister passing because May 5th is the anniversary of her death," said Nate Poliakoff, Jenny's older brother.

Hundreds of San Diegans raised money to support one of Jenny's passion, the Friendship Circle, a non-profit which help children with special needs.

"Instead of staying super down and depressed about it, we wanted to channel all that energy into something positive, which is this walk," Poliakoff said.

The participants came out to support people like Bernie Kurtin, 16, who has down syndrome.

"I feel happy," said Kurtin.

She's happy because the estimated $70-thousand raised went towards events special needs children can enjoy.

"It gives them purpose, friends they can relate to," said Linda Kurtin, Bernie's mother.

Kayle Nielsen, Jenny's best friend, continued to support the Friendship Circle and said it will keep Jenny's spirit alive.

"It's just remembering Jenny and I remember her every single day," said Nielsen. "When everyone comes out for her like today, it gives me the goose bumps just thinking about it."

For more info visit: http://www.fox5sandiego.com/news/kswb-jenny-walk,0,3969769.story

Article written by Fox 5 San Diego.

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